Matt Livengood

Rent.com's first-ever national advertising campaign would be launching shortly after a $250 million effort by Apartments.com hit the airwaves. With nowhere near the competition’s budget, and already facing lower overall brand awareness, we were tasked with figuring out a more effective AND cost-effective way to distinguish Rent.com against its better-known, better-funded rival.

Emphasizing our client’s unique features, like verified listings (which, unlike Apartments.com, included HD photos and 3D floorplans) and reviews certified to have been written by actual residents, we branded Rent.com as the most trustworthy and accurate apartment search website.

To emphasize this point in truly memorable fashion, we brought in J.B. Smoove to star as the one and only Legit-a-Master. His job? Ensuring everything apartment hunters see on Rent.com is what they'll get in real life.

In other words, he’s the man who makes sure Rent.com is - far more than any other listings website - Totally Legit.

In an online extension of the Rent.com TV launch, the Legit-a-Master encourages confounded renters to hit him up with their troubles, then offers his sage advice.

In this online-only content, Rent.com's own Legit-a-Master offers his insights on the most vital elements of apartment living.

Regular insulations aren’t nearly as resistant to noise, mold AND fire as Owens Corning Thermafiber. Which means regular product demos won’t cut it, either.

So we enlisted a scientist who uses some seriously zany methods to test out this new product - methods that viewers won’t be as likely to skip on YouTube. Or ignore in their social media feeds.

(TO SEE THE ENTIRE CAMPAIGN: doner.com/work/fiat/italian-neighbours

After Funny or Die’s “Backseat Italians” skit became a viral hit, we convinced Fiat to take this concept a step further.

What if a young, stylish Italian couple moved into a bland American suburb? And what impact might this have on, say, the middle-aged American couple next door?

So we wrote a bunch of scripts, made our selects and then reached out to Funny Or Die – who immediately jumped on board. Fiat soon followed.

When Del Taco tasked us with a complete overhaul of their brand, they wanted to accomplish 2 things.

One. Find a way to unite their rabid cult following through social media.

Two. Take on Taco Bell. And take no prisoners.

Over 8 years of working on all the Fiat/Chrysler brands, I’ve written, shot, recorded, edited, and produced (not to mention rewritten, re-shot, re-recorded, re-edited and reprod…err, scratch that last one) more work for FCA than could tastefully be included here.

But suffice it to say, from greatest hits like TV, radio, print and point-of-sale to digital banners, social and other nontraditional media whose names haven’t received a trendy name yet, I’ve covered the whole gamut.

These clips, and the following radio spots, are some highlights of my time on FCA.

Black Magic became a leader in car care products by appealing to "Carcissists" - people who are ludicrously obsessed with their ride.

A key element of the Carcissist campaign is an interactive handbook that lives on Facebook, called "The Complete Carcissist.”

In addition to writing Carcissist-themed maxims called “Carcissisms,” I became Black Magic's “Ann Landers Between the Fenders.” That is, write an advice column – from a Carcissistic point of view.

In 2018, Doner launched the “ing” campaign to remind people that The UPS Store offers all kinds of useful services - or, “ings” - beyond pro shipping.

This video lets gift-givers know that, after all they went through to find the perfect gift, it makes sense to trust The UPS Store to do every “ing” necessary to give it the perfect packing & shipping.

In October 2008, Lewis Communications teamed up with our local Whole Foods to raise funds for Black Warrior Riverkeeper, a not-for-profit group dedicated to protecting Alabama’s largest watershed. These in-store posters promoted the event, and ended up winning Gold in the 2009 Birmingham Addy Awards - and Silver in the 2009 7th District Addys.

ALFA is an Alabama-based insurance company known for having higher rates: both in customer satisfaction (a great thing) AND in cost of premiums (not so great).

So when ALFA lowered their rates to be more competitive, we got out the message that these lower costs wouldn't come back to cost Alabama's drivers - a claim other insurance providers simply can't make.

To pack even more attitude into their 100 Years Event, Dodge tasked us with creating point of sale concepts that would grab people's attention with the speed of a HEMI V8...Supercharged.

The ACLU’s mission is to protect the human rights of all American citizens, regardless of their race, creed or sexual orientation.

The following radio spots demonstrate how certain laws and policies unjustly - and often unknowingly, to much of the electorate - deny essential freedoms to American citizens. And why, as a voter, you should consider these issues carefully before solidifying your position.